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Summer Course – Health Communication and Health Promotion: Theory and Practice
3. Juli 2017 - 7. Juli 2017
Introduction: Health Communication and Health Promotion are important fields for researchers, practitioners and policy makers. The goal of the course is to provide an overview of important relevant theoretical perspectives, taking the motivational approach as a starting point: how can we motivate individuals and organizations to adopt healthy behaviors and policies? In particular, the transition of theory into practice will receive substantial attention by working in small groups on a mutual problem.
Course objective: The course aims at contributing to understanding the main theoretical principles underlying health communication and health promotion, as well as the application of these principles in practice. The course will include lectures and practical exercises to apply the acquired knowledge. Most days will have the following structure:
1. A theoretical introduction;
2. A demonstration project, to illustrate translation of theory into practice;
3. Group work, in order to apply the principles yourself.